FREQUENTLY ASKED QUESTIONS
Want to learn more about Nexplay? Please feel free to browse through our FAQ below.
What is NEXPLAY?
We are a premiere influencer marketing, content creation, and technology company that is dedicated to delivering fun and innovative experiences for a multitude of brands.
We help brands reach a digital savvy and e-commerce ready audience through our wide network and mass appeal.
How do you identify and select creators for your campaigns?
We carefully identify and select creators based on the brand’s identity as well as the campaign brief or requirement to ensure that the influencers we choose will be able to resonate well with the brand, fit the campaign budget, as well as effectively tap their audience to fit the brand’s objectives.
With our broad pool of creators from Nano (1K – 10K Followers) to Mega (1M+) influencers, we can select the type of creator who can best fit your needs and represent your brand.
Can you share some success stories from your previous campaigns?
Absolutely! We have worked with brands across various industries including some local, regional, and global brands like Sharp, Gillette, Lazada, Riot Games, Smart, ViVo, Doritos, Red Doorz, Old Spice, Angkas, Pocky, and Alaxan.
Please feel free to browse our CASE STUDIES for some proof points of our service.
What sets your agency apart from others in this industry?
Nexplay is the leading influencer marketing company in Southeast Asia as we enable brands to reach a digital savvy and ecommerce ready audience through our wide network and mass appeal. We creatively and strategically formulate a campaign plan anchored on the brand brief and then carefully select the creators in our network to ensure brand fit, professionalism, and timeliness of delivery in terms of campaign timelines. Moreover, we also provide post campaign performance reports with matching insights to measure and optimize the effectiveness of our brand campaigns.
How do you ensure that the influencers you work with align with the brand values of your clients?
As an influencer marketing company, we place huge value on the quality and credibility of our creators to ensure that their content and audience are relevant and aligned with the brands they could potentially represent.
What are the services provided by Nexplay?
We help elevate brands by connecting them with their target audience through influencer marketing campaigns that increase awareness, drive engagement, and optimize conversions.
Our service solutions include the following:
Nexplay Creator Network (Managed Influencer Marketing Agency)
Kol-lab (Tech-Driven Influencer Marketing Platform)
Nexplay Gaming (eSports)
Nexplay Studios (Content Production)
How do you measure the success of your campaigns?
Through our post campaign performance reports, we look at various metrics and analytics including views, reach, engagement, CPE (Cost Per View), and CPE (Cost Per Engagement) to generate insights and optimize campaign results vis a vis the campaign objectives set at the beginning.
How do you keep up with the latest trends and changes in the industry?
Our team is proudly composed of digital savvy millennials who are always up to speed with emerging trends in the influencer and digital marketing space to be of better service to both our network of creators as well as the brands we serve.
We openly network with creators and brands to understand each of their needs, get involved in industry activities, study statistics, and observe our competition.
How do you handle any negative publicity that may arise from influencer marketing campaigns?
Influencer marketing is a powerful tool to communicate with your target audience, boost awareness, and optimize conversions. However, we understand that there might be rare cases when things don’t always go as planned.
There’s no need to worry as we’ll be monitoring campaigns regularly from start to finish to ensure we catch any negative feedback promptly and openly communicate with both creator and brand to evaluate the best course of action to enhance the campaign.
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